Inc.) Audio Books

How to Drive Your Competition Crazy Audiobook

Guy Kawasaki presents the definitive take-no-prisoners' guide on how to win in business. A key participant in the success of the original Macintosh computer and a best selling author, he presents a top...

Written By Guy Kawasaki (Fellow Apple Computer Inc.) Read By

Managing Change Audiobook

If you're not thinking about how to change things or mix things up, you're going to be left behind! Carol Bartz, a self-described "change agent," discusses ways to drive change, rather than simply...

Written By Carol Bartz (CEO Autodesk Inc.) Read By

Using Evangelism to Sell Products, Companies, and Ideas audiobook download

Using Evangelism to Sell Products, Compani... Audiobook

There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in...

Written By Guy Kawasaki (Fellow Apple Computer Inc.) Read By

The Networked Generation Audiobook

How many Internet years ahead of the competition are you? If you're using networking for competitive advantage in the marketplace, you're on the right track, says Cisco Systems CEO John Chambers....

Written By John T. Chambers (President and CEO Cisco Systems Inc.) Read By

The "Consumerization" of High Technology Audiobook

We are in a Golden Age of Technology, and to take advantage of its opportunities, we must focus on the consumer market, says Joe Costello, CEO of Cadence Design Systems. In a series of illuminating case...

Written By Joe Costello (President and CEO Cadence Design Systems Inc.) Read By

Core Values in Crisis: Creating a New Model for Business audiobook download

Core Values in Crisis: Creating a New Mode... Audiobook

Your company has had 16 years of growth, but now it faces a crisis that threatens to crush the brand, the sales, and the future. What do you do? Last year, this was the situation at Odwalla. Greg...

Written By Greg Steltenpohl (Founder and Chairman Odwalla Inc.) Read By

From Start-Up to Success in Internet Years Audiobook

Building your business presence online is no longer a luxury; it is a necessity. Deborah Triant, CEO and President of Check Point Software Technologies, explores how the Internet affects the growth of...

Written By Deborah Triant (CEO and President Check Point Software Technologies Inc.) Read By

Current Issues in Naming and Branding Audiobook

Changes in U.S. trademark law, the widespread adoption of the Internet, and an intensified interest in branding have combined to make desirable company and product names seem increasingly unattainable....

Written By S.B. Master (President Master-McNeil Inc.) Read By

Intuit: A Radical Change in Internet Services Audiobook

How has Intuit, the financial software application provider, been transformed by the Internet? CEO William Campbell describes Intuit's partnership with the search engine Excite to create the site...

Written By William Campbell (President and CEO Intuit Inc.) Read By

Leadership Is an Art Audiobook

Learn the leadership skills to build a better, more profitable business with the help of Max DePree. CEO of Herman Miller, Inc. - a firm which ranks high in Fortune magazine's surveys of the most...

Written By Max DePree (Chairman and CEO Herman Miller Inc.) Read By Joseph Campanella

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