The 11 Immutable Laws of Internet Branding Audiobook

Sample:

play
pause

Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.

Comparison:

About

Harper Audio presents The 11 Immutable Laws of Internet Branding written by Al Ries and Laura Ries and read by Al Ries and Laura Ries .

The 11 Immutable Laws of Internet Branding is available a downloadable version of the audiobook that can be played on iPods, iPhones, iPads, Droid phones, Blackberry's and numerous other types of devices.

Comparative Analysis

This reading of The 11 Immutable Laws of Internet Branding is shorter than average. It is 189 minutes long. This makes the listening experience about 100% shorter than normal.

The 11 Immutable Laws of Internet Branding costs more than the average. The audio book costs $19.93 and that is 11% more than average.

This performance of The 11 Immutable Laws of Internet Branding is rated by listeners at 50 out of a possible 100 and that makes this audiobook about 32% worse than the average of other audiobooks.

Author Stats

Al Ries and Laura Ries has published 2 audiobooks./a>.

Al Ries and Laura Ries's audio books are rated by listeners at 63 out of a possible 100 points this means that the author's audio books are rated about 15% worse than the average audiobook.

Al Ries and Laura Ries's average audio book is 142 minutes long and that makes this author's audio books about 60% shorter than the average audiobook.

Al Ries and Laura Ries's average audiobook is priced at $16.60 and that makes this author's audiobooks about 8% less than the average audiobook.

Publisher Stats

Harper Audio has published 2594 audiobooks, including The 11 Immutable Laws of Internet Branding.

Listeners give Harper Audio's audio books a high score compared to other audio books. Listeners of Harper Audio's audio books score them at an average of 75. This publisher's audio books are rated about 1% better than the average audiobook

The average audiobook published by Harper Audio is 411 minutes long. The longer than average performances produced by Harper Audio are about 16% longer than the average.

Harper Audio prices their audio books at a premium. Their audiobooks are priced 21% higher than the average audiobook.

Summary:

The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway. In the book you'll learn why: The Internet can be a business or a medium for your brand, but not both. Interactivity is the single most important ingredient of any Internet site. The kiss of death for an Internet brand is a common name. Being second in a category is tantamount to being nowhere. You have to be fast. You have to be first. You have to be focused. Everyone is talking about convergence while just the opposite is happening. The 11 Immutable Laws of Internet Branding will also give you tangible information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet. Specifically you'll learn how to: Build a brand that will dominate a category over an extended period of time. Find a proper name (instead of a common one) for your Web site. Take your brand into the global marketplace. Avoid the biggest mistake in Internet branding: the belief that you can do everything. Take advantage of the transformations that will occur in all aspects of life, thanks to the power of the Internet. With characteristic counterculture observations and signature marketing savvy, Ries and Ries bring their expertise to branding on the Internet, the most challenging problem in the world of marketing today. No one who wants to turn a brand into a global phenomenon should ignore their sage advice.